Netflix has been using the old Amazon trick for a while now. You know, people who liked book X also like this rubber spatula. Infamous and lucrative…

Netflix has taken this to a whole new level. They’ve mined the suggestion data, cross referenced it with my friends data, and provided me recommendations based on what my friends liked and I like. As if that wasn’t hip enough, they’ve turned this mined information into an interactive experience:

Two things that keep people engaged in your site: relevant content (mined) and interactive media (participation). Netflix hit this one out of the park, in my opinion!