Over the past few of weeks, the debate on badgeware has percolated to a real public debate on if they meet the OSD. 

• Matt Asay asserts that forced UI attribution license (aka badgeware) are open source on his blog.
• Ajeen Narayan wants to know if APL is actually open source.  Asks OSI to comment.
• I submit WPL to OSI for approval to get a determination if Exhibit B is congruent with OSD.
• I blog about the ramifications of a world where forced UI attribution (Exhibit B) is kosher.
• David Berlind blogs at ZDNet Are SugarCRM, Socialtext, Zimbra, Scalix and others abusing the term “open source?”
  GOOD ARTICLE!  Covers the business rationale but clearly identifies the issues.
• John Roberts (from SugarCRM) who was the first to use badgeware responds to the article here.
• Danese Cooper (OSI Board member) blogs about the board is about to consider Attribution Licenses.
• Ross Mayfield of SocialText blogs about his proposed “attribution” rider to any OSI approved license.

Great!  Finally… A real debate on whether or not “badgeware” is open source!
PS – I just picked up the term badgeware.  I like that better than my slightly one side “forced UI attribution.”

UPDATE: I’ve submitted the WPL to OSI for approval. It’s a proxy for the Exhibit B licenses used by the companies listed below. We’ll find out soon enough if the OSI believes Exhibit B meets OSD.
UPDATE: OSI has refused to approve the WPL; not because it has actually been vetted to OSD but because the OSI does not want to consider a license from anyone except the original license author. That means, like now, the FOSS community won’t know if Exhibit B companies are actually releasing open source.
UPDATE: Someone told me that Mulesource is also using this. Added them to the list below.
UPDATE: It’s like a bad dream. Dimdim doesn’t care about “Open Source” either. Added them to the list below.
First of all, and no tongue in cheek, I’d like to attribute this as a follow on and continuation of the debate on attribution licenses started on “AC/OS.” In that spirit, I hope this is a “distribution” of that debate, and not a “fork.”

Second, I have nothing but respect for the principals at the companies that are using Exhibit B. I take issue with the substance of their license; nothing more. From my use/evaluation/understanding their products are excellent. I have a sincere desire for them to be successful, just believe they need to do it adhering to the same principles adhered to by the majority of the open source community.

It’s a clause appended to the Mozilla Public license by some open source startups (listed below). In this blog we’ll consider a fictituous version of this license from “WhizbangAppCompany.”

It’s the second clause of a two clause addition to the Mozilla Public License that basically states:
a) You must include on each UI screen a tagline or logo reading “Powered by WHIZBANGAPPCOMPANY.”
b) You have no right to use the trademark WHIZBANGAPPCOMPANY even if it’s included in the UI.

Here’s the Exhibit B text from our WPL (this is just a copy and replace on actual Exhibit Bs).

I’ve copied and pasted one here for reference:

WhizbangAppCompany Public License 1.0 – Exhibit B

Additional Terms applicable to the WhizbangAppCompany Public License.

I. Effect.

These additional terms described in this WhizbangAppCompany Public License – Additional Terms shall apply to the Covered Code under this License.

II. WhizbangAppCompany and logo.

This License does not grant any rights to use the trademarks “WhizbangAppCompany” and the “WhizbangAppCompany” logos even if such marks are included in the Original Code or Modifications.

However, in addition to the other notice obligations, all copies of the Covered Code in Executable and Source Code form distributed must, as a form of attribution of the original author, include on each user interface screen (i) the ” WhizbangAppCompany Community” logo, (ii) the vendor disclaimer “Supplied free of charge with no support, no certification, no maintenance, no warranty and no indemnity by WhizbangAppCompany or its certified partners. Click here for support. And certified Versions” and (iii) the copyright notice in the same form as the latest version of the Covered Code distributed by WhizbangAppCompany at the time of distribution of such copy. In addition, the “WhizbangAppCompany Community” logo and vendor disclaimer must be visible to all users and be located at the very bottom left of each user interface screen. Notwithstanding the above, the dimensions of the ” WhizbangAppCompany Community “ logo must be at least 176 x 26 pixels. When users click on the “WhizbangAppCompany Community ” logo it must direct them back to http://www.whizbangappcompany.com. When users click on the vendor disclaimer it must direct them to http://www.whizbangappcompany.com In addition, the copyright notice must remain visible to all users at all times at the bottom of the user interface screen. When users click on the copyright notice, it must direct them back to http://www.whizbangappcompany.com.

There’s a lot of implications… Suffice to say it means A LOT because it’s the difference between meeting the definition of Open Source (OSI approved) and not meeting the defintion of Open Source (not OSI approved). The Exhibit B license is being evaluated currently but the determination of whether these companies are actually releasing open source code is in question.

A long term “litmus” test for user rights re: open source, is to not be bound to one company or organization. Open Source must be able to fork, even though it’s often undesirable.

I’ll reiterate a scenario I posted on a scenario with how this could turn out really bad for customers “thinking” they have the benefit of open source when they implement and purchase services:

2007 – WhizbangAppCompany (company and project) flourishes. Acquires 1000 customers on the premise of Open Source.
2007 – WhizbangAppCompany (company) bought by big mean company where products go to die.
2008 – WhizbangAppCompany users and customers are unhappy. Partners, users, developers, customers are relieved they are using “open source.”
2008 – Coalition of users, customers, and developers “fork” and a new company is formed “EmailRulez”
2008 – EmailRulez screwed, customers LOCKED IN. Can’t remove references to WhizbangAppCompany (can’t remove from UI), but are threatened by large big mean company for Trademark infringement for distributing a product with WhizbangAppCompany trademark.

Probably the primary reason this doesn’t meet the open source definition is that a royalty or other fee (trademark) can be enforced by anyone who uses, or distributes this product. Would these companies actually do this? Probably not, but they CAN. Exhibit B was conceived (in part) to prevent a fork; damned if you do (break license to remove trademarks), damned if you don’t (use a Trademark you don’t have a license for).

Only an attorney could put those two terms (can’t remove trademark, and you can’t use trademark) next to each other and take them seriously. No offense to attorneys who would recognize these two opposing stipulations and ring the “common sense” bell.

Exhibit B is MORE VIRAL than GPL. This has profound implications. Take for instance, a scenario, again, outlined on the original blog:

WhizbangAppCompany code is used as an integration/data transport engine in another open source project that does data profiling (data quality). WhizbangAppCompany consists of approximately 5% of the code of that project. According to the LICENSE it matters NOT anything about intentions (which are tough to put into a license anyway; consider long debate on derivative work). This project now has to SLAP WhizbangAppCompany on every UI on every screen. Now this data quality project must use WhizbangAppCompany trademark and has no use to the trademark.

Consider the implications: No matter what proportion of code you use, whether or not you even USE the projects UI code (perhaps you used one of their libraries), you are now OBLIGED to place their “Powered by WhizbangAppCompany” on every UI screen in your application. You may not have to release your source (GPL) but now every product/project/mashup/integration/etc must have on EACH UI SCREEN the attribution.

Right or wrong, this doesn’t even close the ASP Loophole.
The ASP loophole has long been discussed; smart web 2.0 and web companies use open source and benefit immensely, but don’t trigger GPL and force them to contribute back. Ok, fine. It’s ramifications are, I believe still being determined as part of GPLv3 (fact check, can someone add clarity to this?).

Developers have long opined about how they want the Googles and Yahoos and Web 2.0 companies using and modifying their code to contribute that code back. Exhibit B forces those companies to place a trademark on their screen but STILL DOESN’T FORCE THEM TO RELEASE THE CODE. These companies are taking a dig at ASPs to get the code but don’t actually “write something” to get the code; just money for trademark licensing.

Customers don’t have freedoms to make the code their own. In a good old fashioned, behind the firewall, building an intranet, and mashing up 5 open source projects to build an internal “Asset Tracking System” or a “Conference Room Scheduling” system.

Again, a scenario outlined on the original blog:

Joe just implemented the “community” version of WhizbangAppCompany. His managers invested 6 months of his time to build out this project, and he’s ready to go roll it into the corporate intranet. The corporate intranet, which this product will be embedded has it’s own UI. Joe has to remove the trademarks to “deploy” his application but…. Joe can’t deploy to his portal/intranet without getting code under a commercial license.

Exhibit B doesn’t “trigger” on some sort of distribution clause; it’s ALWAYS there. Is everyone listening? Customers: end using, not making any money off selling any services/products, good ole fashioned support yourself community customers, are violating the license if they do not place the Attribution on EACH UI screen in their application.

The pragmatist in me knows these companies wouldn’t enforce this; communities are their lifeblood. I’m just saying that according to the LICENSE, if Joe doesn’t put Powered by WhizbangAppCompany on every UI screen on his portal application he’s violated the LICENSE.

Common enterprise intranets, portals, and applications are aggregations of several 10s if not 100s of open source projects. XML Parsers, security implementations, regex libraries, jsp libraries, etc etc. It’s part of how we work; do something defined, do it well, and place nicely with others. Where would open source be if all these companies and individuals believed they were special enough to get attribution on the UI? This is a little dramatic but it makes the point:

(speaking of attribution, this is a Web 2.0 logos image not FOSS logos done by stablio-boss. View more of his work here)

If all those that came *before* (apache, xerces, hibernate, jboss, etc etc) these companies believed they needed UI attribution OR if OSI allows this UI attribution this screen COULD ACTUALLY BE REQUIRED. What happens when you allow people to dictate the use of this so called “free software?” You lose some of that magic “freedom ingredient,” yes?

Calling it Mozilla causes a HUGE credibility gap. Learning the many open source licenses is tough; the reason we reuse licenses is so that we can quickly understand implications. There’s a big difference of projects selected (and companies with services supporting those projects) based on their license. GPL, Apache, BSD, LGPL, Mozilla. All known quantities, vetted by pundits, attorneys, industry. Claiming to be this, when you’re not is dressing a wolf in a lambs clothing.

Customers don’t know the actual bits arrive with Exhibit B when the advertisements at Sourceforge explictly say Mozilla Public License 1.1 (NOTE: there is an option for “Custom License” so it’s not because they couldn’t pick another license type they CHOSE To say they are Mozilla.).

Work within the open source framework instead of “protecting your IP” with a cleverly disguised license. Apache, Eclipse, IBM, HP, Redhat, Oracle, JBoss, Sun have much varied stakes in Open Source; they’ve found licenses that meet the definition of open source.

Remember the vision and value you sell to customers: it’s not about the software license, the bits. It’s about the value, innovation, and service that comes from it. Protect your brand, not your IP or code. Each of these companies is a clear leader in the space they’re building; embrace that. You can be the Redhat of whatever. Redhat does just fine, even with CentOS and WhiteBox and all the other variants.