Basics: Reporting

• Access and format data from disparate sources

• • Oracle but then…
  • DB2, CSV, XML, Salesforce.com

• Holistic view of business

• • A customer Order touches:
  • • Billing
    • Website
    • Fulfillment
    • Warehousing
    • Call center
    • Etc

• Inherently Semantic

• • Customers, Lifetime Value, Marketing Categories, Products